With social media platforms evolving and growing at an unprecedented rate, businesses are experiencing a data overload. Without a clear strategy, it is incredibly difficult for companies to monitor the overwhelming number of mentions they receive and important connections are being missed each and every day.
As Earshot, a mobile app that connects businesses and customers, demonstrates in its infographic, location is powerful. Connecting with a consumer who is in-store has been shown to increase sales, strengthen brand affinity, and enable businesses to fix issues that arise before this customer leaves. Using LBS and geofencing technology, businesses can hone in on these customers that are at or nearby their locations, allowing them the ability to engage with and get feedback from those who can have an immediate impact on their bottom line.